When I first entered the world of manga, my opinion about Viz Media was largely influenced by what I was hearing from fans at the time in the corners of cyberspace I tended to frequent. Those fans viewed the company with disdain–as some sort of corporate behemoth with no respect for their needs and little reverence for the material they produced. Armed with this skewed perspective, though I recognized that Viz had the rights to a lot of really fantastic manga, I viewed their releases as cheap and utilitarian, and the company is a sort of necessary evil.
Looking back now, I have to laugh (and cringe) at my self-righteous “Damn The Man” outlook–as though a company Viz’s size could ever constitute “The Man.” Manga is a niche market in North America no matter how you look at it, and Viz’s relative success in that market is one of the few things that keeps it viable. “Cheap” volumes of popular, epic series can be more accurately described as affordable, and whatever missteps the company has made in terms of adaptation over the years are far outweighed …














