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Manga Bookshelf

Discussion, Resources, Roundtables, & Reviews

rants

Soapbox: Women’s Manga

June 29, 2011 by MJ 69 Comments

Over the weekend, I participated in a discussion about josei manga (manga for women) on Ed Sizemore’s Manga Out Loud podcast, along with Manga Out Loud regular Johanna Draper Carlson and guest David Welsh. I was pretty surprised to be invited to this discussion since I’m not particularly knowledgeable about josei manga, nor have I written much about it here at Manga Bookshelf. In the end, though, I was quite thrilled to be there, as the topic resonated strongly with me in one way especially.

I’ve harped a bit on this before, in articles like Twilight & the Plight of the Female Fan at The Hooded Utilitarian, about fan perception of fiction for girls, and most recently in a mini-rant (scroll to item 3) about industry perception of boys’ love manga. One of the things that bothers me most as a fan of comics created for female readers is how little respect they command outside of their target audience (and often even within their target audience), to the point that we as an industry end up either apologizing for or deliberately concealing their intended demographic in order to try to make them palatable to others.

Publishers do it, and who can blame them? Would Ooku and Bunny Drop sell if they were marketed as part of a josei line? Would Wild Adapter have remained in print so long if TOKYOPOP had released it on their BLU imprint? Sadly, the answer is, “probably not.” Everybody’s research has proven to them that while women will buy books marketed for men, the opposite is simply not true. So who can blame them for trying to attract a broader audience, if all that means is that they simply decline to mention that a book was originally created for women? It’s still the same book after all, right? Do I want to see these things in print, or would I rather they just faded away, like all the books from Aurora Publishing and NETCOMICS, whose awesome collection of women’s manhwa apparently couldn’t survive even in digital form?

Readers do it, and it’s hard to blame them either. Who hasn’t been put in the position of having to over-explain to a skeptical friend, “I know the cover is pink, but it’s really good, I swear!” We explain because we think we have to, and we think we have to because we’ve been conditioned to believe that something specifically created with girls or women in mind is less well-crafted, less intelligent, and less universally relevant than something that’s not. I came down pretty hard on female readers in that earlier HU article for distancing themselves from “girly” stuff, but there are a lot of reasons why that happens, a lot of traps set for women to fall into, and it’s really quite difficult to avoid those traps since they’ve been in place for so long.

We’ve been told repeatedly (and many of us, recently) that certain traits most often attributed to works for women are inherently inferior to those valued by men, and it’s difficult to make an argument against biases that are treated as fact to begin with. Not all that long ago, for instance, after I’d taken the time to write a thoughtful, heartfelt explanation of what I look for in fiction, how I talk about it, and why I think that is important, a man commented with this reductive statement, “MJ: Your school of fiction was established over 200 years ago: sentimentalism. It had its virtues, but there are good reasons why sentimentalism is generally deprecated today.”

Well. How can someone argue with “facts” like those?

And the truth is, I’m far from immune to the traps, especially when it comes to talking about romance comics, and particularly boys’ love, which I’ve made the mistake of critiquing as a genre in the past. Take my writing for the recent Manga Moveable Feast, for instance. Though I think I should be able to say, “Wild Adapter is an excellent manga,” explain why it is excellent, and leave it at that, what I found myself saying (sometimes subtly) throughout all my features was, “Yes, Wild Adapter is BL, but you should read it anyway, because it’s an excellent manga,” or even “Yes, Wild Adapter is BL, but you should read it anyway because this really smart man says it’s an excellent manga.” It was desperate and out of character, but I could feel myself doing it, and I couldn’t stop because I felt so strongly that the series was being dismissed out of hand specifically for that reason.

So what can we do when the biases are so clear? What can we even ask for in an industry that struggles for readers regardless of demographic?

Maybe all we can do is continue talking about it, at least for now. So, readers, what do you think?


Download the podcast, “The Plight of Josei Manga,” at Manga Out Loud.

Filed Under: UNSHELVED Tagged With: Josei, manga out loud, rants, shoujo, yaoi/boys' love

Interlude: Blogging

February 21, 2011 by MJ 34 Comments

I rarely go off-topic here at Manga Bookshelf, but I read a blog post earlier today that irresistibly compelled me to do so. Furthermore, I’m going to claim that I’m on topic after all, since Manga Bookshelf is, first and foremost, a blog.

What so enraged inspired me is this: Teach, or Your Blog Will Die, a “Miscellaneous Blog Tip” at ProBlogger, from Two Hour Blogger‘s Martyn Chamberlin.

In his post, Mr. Chamberlin urges aspiring bloggers to recognize the importance of teaching through their blogs. He (quite rightly) explains that “personality” is not enough to draw or maintain readership, and offers up some sage advice for ensuring consistent, professional content. Though I think his hardline “teaching” mandate is more useful in some fields than in others, I thought his approach was pretty reasonable until I hit this particular bullet point:

  • Write thorough, two-hour posts that explore these topics, one at a time.
  • Two hours is overkill for some posts (though not nearly enough for others), which gave me a moment of pause. Thankfully, the next point began on a reassuringly sane note.

  • Publish consistently.
  • Great advice here, no? Consistent content is absolutely the key to building and maintaining readership. All worries quickly placated, I dove optimistically into the next sentence.

    Don’t publish something unless it’s the best thing you’ve ever written. This means you’ll either be deleting a lot of drafts, or you’ll be spending entire days revising your content.

    Wait, what?

    I realize that there is no one method of writing in the world that can work for every person, but my first thought upon reading that next sentence was that it was the single most destructive piece of advice for new bloggers that I had ever heard. “Don’t publish something unless it’s the best thing you’ve ever written?” That sentiment could be more succinctly conveyed by saying, “Don’t publish,” since, for most writers, that would be the result.

    Telling a blogger that every piece must be his or her newest masterpiece is the best recipe for writer’s block I’ve ever seen, leading inevitably to the real killer of most blogs: lack of regular content. Yes, building readership requires that your content be smart and compelling, but most importantly it must be new, daily or as close to it as possible. Otherwise, by the time you’ve managed to complete your next masterpiece, the only person still reading will be your mom.

    The internet is a vast and disorganized place, with more new content being generated in a second than most of us could possibly comprehend. That any one of us manages to reach even one other person via the tiny speck of a single blog is kind of a miracle, really. And while Chamberlin’s advice is about as sound as it gets in terms of trying to bring that miracle forth, keeping that one reader around after he/she’s read just one post is approximately a million times harder. Fortunately, though online readership can be fickle, most people are creatures of habit, and the best way to draw them back, time and again, is to become a part of their daily routine.

    With that in mind, here’s my advice for building and maintaining readership as a new blogger:

    1. Check out Chamberlin’s first two bullet points. I suspect they apply to nearly any kind of blogging, and hey, why recreate the wheel? I’ll add that you should write about something you love. That’ll help bring out the passion Chamberlin so rightly asks for.

    2. Publish something new every day, at least five days a week if possible. Give real time and attention to your masterpieces when they come, but let them be just part of a solid schedule of concise, entertaining, on-topic writing that may run the gamut from Serious Business to light-hearted linkblogging. Don’t go crazy to the point of spamming your readers, but a well-constructed, on-topic daily post (or two!) isn’t going to piss off anyone.

    3. Write your schedule down. This doesn’t have to be public (though it certainly can be) but it should be something you can stick to, week after week. If you discover that your schedule is too ambitious, change it, until you’ve got something you know you can maintain. A missed feature here or there isn’t going to do much damage, but it takes very little to fade from someone else’s habit, so try to build expectations you know you can follow through on.

    4. Engage your readers by encouraging them to interact, both with you and with each other. End posts with a question whenever appropriate, especially when blogging in first person. Though you may feel the invitation to comment is implied, you’ll be surprised to find how much more often it happens when you ask a question directly.

    5. Write, write, and write some more, and when the post is due, publish, even if it’s not a masterpiece. The truth is, as diligently as you may toil to create brilliant, beautiful prose, pondering thoughtfully on the Great Works Of Our Time, sometimes what people really want to do is dish about their crushes on fictional characters. Like it or not, your hard-won masterpiece may not be what’s bringing in the traffic. Deal with this. Learn to embrace it.

    6. Read and comment on other people’s blogs. You may think you don’t have time, what with all those posts to write, but the best way to establish yourself in any community is to actually be part of that community. Talk to other fans in comments. Get yourself on Twitter. Include a link to your blog when you sign your name, but talk to people about what they’ve said, and not just about yourself.

    I’ll be the first to admit that daily posting is hard. It’s the single biggest reason I begged Kate and David to join me. On any given day, I know someone‘s going to post, and their brilliant reviews and think-pieces allow me to spend my time on fewer “masterpieces” and more quick-n-easy bits of fluff. This is a great argument for being part of a group blog. Even in our tiny niche of a topic, in this nerdy corner of the blogosphere, daily content is the key to our continued existence.

    So don’t paralyze yourself with ridiculous expectations. Write good content, and let your best come when it can.

    What do you think, readers? Any advice from you for would-be manga bloggers?

    Filed Under: UNSHELVED Tagged With: rants, unsolicited advice

    Dear Fandom: Please Grow Up.

    March 17, 2010 by MJ 99 Comments

    Yesterday saw the release of the first Twilight graphic novel adaptation, produced in all its glossy, hardcover glory by Yen Press. I haven’t had a chance to do more than a quick flip-through so far, but though I’ve never read the novels (and have little interest in doing so) I’m actually looking forward to taking a look at the series in graphic novel form, if only to see what all the hype is about.

    By “hype” I’m not only talking about the series’ huge sales. I’m also interested in finding a connection with its notoriously rabid fans. I’ve found myself defending them quite a bit recently against accusations of being “crazy,” “repugnant,” and “freaks,” which has made me more curious about the source of their obsession than I might have been otherwise. After all, if obsessive fandom is the issue, there’s very little I can relate to more. …

    Read More

    Filed Under: FEATURES Tagged With: fandom, manga, rants

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