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The Manga Review: San Diego Comic-Con 2022 Edition

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This week’s edition of The Manga Review focuses primarily on San Diego Comic-Con. Before I get to the SDCC links, though, I wanted to talk about a New York Times article that appeared on July 23rd: “Comics That Read Top to Bottom Are Bringing in New Readers.” As you might guess from the headline, the article explores the growing popularity of Tapas and Webtoon, both of which are attracting substantial audiences, particularly among women under 25. The numbers are impressive; authors George Gene Gustines and Matt Stevens note that over 40 million women are active on the Webtoon platform, while a full two-thirds of Tapas’ users are women. I did a spit-take, however, when the authors boldly asserted that web comics were “tapping into an audience the industry had long overlooked: Gen Z and Millennial women.”

That statement ignores the fact many of these readers grew up with comics such as Sailor Moon and Fruits Basket as well as Dav Pilkey’s Captain Underpants and Dogman, Raina Telgemeier’s Smile, and Kazu Kibushi’s Amulet. Though DC Comics and Marvel are clearly important players in the comics market, Scholastic, VIZ, Kodansha, Yen Press, and Seven Seas serve a bigger readership than the Big Two, and have been doing so for over a decade. That point wasn’t lost on many of the people that Gustines and Stevens interviewed; creators and executives alike acknowledged the popularity of manga with American readers. The article’s authors, however, never acknowledge how much the old paradigm–of “Wednesday Warriors” buying floppies at the local comic ship–had changed before Tapas and Webtoon had a presence in North America. Anyone with vivid memories of visiting Borders or Barnes and Noble in the early 2000s could attest to the fact that girls were enthralled with manga, and viewed it as an appealing alternative to tights and capes.

OK… I’m hopping off my soapbox.

NEWS FROM SDCC 2022

Junji Ito’s Lovesickness beat out Chainsaw Man, Kaiju No. 8, Robo Sapiens: Tales of the Future, Spy x Family, and Zom 100: Bucket List of the Dead for the title of Best U.S. Edition of International Material–Asia. I was surprised to see that this year’s field was so heavily focused on Shonen Jump titles; there’s nothing wrong with acknowledging popular series, but given how many other interesting projects were released in 2021, it seems odd that the nominating committee didn’t cast a wider net. [The Beat]

File this under About Damn Time: shojo manga pioneer Moto Hagio was finally inducted into the Eisner Hall of Fame, joining Osamu Tezuka (2002), Goseki Kojima (2004), Katsuhiro Otomo (2012), Hayao Miyazaki (2014), and Rumiko Takahashi (2018). [The Beat]

Also taking home an award from SDCC was illustrator Hidetaka Tenjin, who won the Inkpot Award for his work on such franchises as Macross, Gundham, and Space Battleship Yamato. [Anime News Network]

No SDCC would be complete without Deb Aoki’s Best and Worst Manga Panel. She was joined by Brigid Alverson (ICv2, School Library Journal, Smash Pages), Siddarth Gupta (Manga Mavericks), Laura Neuzeth (YouTube, TikTok), Ryley Moore (The Omnibus Collector), and Jillian Rudes (mangainlibraries.com). Looking over their master list, I was relieved to see I wasn’t the only person who thought Crazy Food Truck was kind of terrible. [Mangasplaining]

Square Enix recently announced two new manga acquisitions: My Clueless First Friend, a manga about a gloomy girl and the perky boy who befriends her, and Daemons of the Shadow Realm, Hiromu Arakawa’s latest fantasy series. Both series will debut in spring 2023. [Anime News Network]

Seven Seas just added twelve new manga and light novels to its 2023 schedule, among them Yumi Tamura’s Do Not Say Mystery and a new edition of Wataru Yoshizumi’s shojo classic Marmalade Boy. [Seven Seas]

REVIEWS

Are you reading Helen Chazan’s work? Her writing is terrific, and may be the best thing that’s happened to The Comics Journal in an age. Her latest review focuses on Yamada Murasaki’s Talk to My Back,  a story about a middle-aged woman struggling with her role as housewife and mother. Chazan observers that Murasaki “confronts the reader with a woman’s life, a common woman’s inner world. Each chapter is a meditation on the sheer will it takes her housewife to survive under normalized abuse and oppressive demands, and the brief moments of beauty and humor that make survival possible.”

Also worth a look: Manga Bookshelf’s own Anna N. weighs in on Nina the Starry Bride, while the Anime UK News crew compile a list of their favorite CLAMP manga and anime.

A Man & His Cat, Vol. 1

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As someone who’s suffered a lifetime of embarrassment over my tendency to cry at movies and books about animals—even ones with happy outcomes—I realize that that my reaction to A Man and His Cat may not, in fact, be warranted by the quality of the storytelling or artwork. I should also disclose that I’m almost 50, so I’m hungry for stories about people old enough to have a few grey hairs and wrinkles. And I should probably mention that I live with two cats, one of whom is contentedly snoozing by my feet as I type.

Reader, I loved it.

There’s no real plot to speak of; the most dramatic event unfolds in the opening pages, when Fukumaru, a grumpy-faced cat, is adopted from the pet store where he’s spent a lonely year waiting for an owner. His knight in shining armor is Mr. Kanda, a middle-aged music teacher and empty nester who exudes an aura of sadness, despite his outward composure. Though Fukumaru frets that Kanda might suffer buyer’s remorse, Kanda is thoroughly smitten with Fukumaru, throwing himself into cat ownership with abandon, buying toys and collars, and taking selfies with Fukumaru. These scenes are engineered to elicit a strong, uncomplicated emotional response from the reader; Umi Sakurai doesn’t pluck or tug at the heartstrings so much as tear and rend them, giving Fukumaru a running interior monologue about his fears and hopes. And if seeing a cat worry about being returned to the pet store isn’t enough to make your lip tremble even a little, Fukumaru’s speech is peppered with feline-specific pronouns that underscore his plight in a shamelessly sentimental fashion: who but the most jaded reader could laugh at a chubby cat who worries that he might “go meowy whole life without a name?”

Fukumaru’s vulnerability is further amplified by Sakurai’s depiction of him as round and awkwardly proportioned, with an enormous face and stumpy legs. (One character helpfully describes him as “ugly-cute.”) Though Fukumaru’s penchant for tearing up is chalked up to his breed—the pet shop labels him a “short-haired exotic”—almost every kind gesture, separation, reunion, and potential setback makes Fukumaru’s eyes glisten with great, beady tears. Kanda, on the other hand, is drawn in a somewhat stiff, bland fashion with a few perfunctory laugh lines to suggest his age. The contrast between Fukumaru—who looks like the kind of off-brand stuffed animal you might win at a carnival—and his slim, be-suited owner is an interesting artistic choice, as it makes it easier for the reader to understand why Fukumaru initially feels such trepidation about Kanda. (It’s also a pretty amusing visual gag, too.)

By now, reader, you’re probably wondering, but would I like it? That’s a question I can’t really answer, since this manga’s wholesome sentimentality appealed to me against my better judgment. But if there’s a cat in your lap as you read this review, or you share your house with a pet you rescued from a shelter, I think you might appreciate the warm dynamic between Kanda and Fukumaru, as watching these two wounded souls revel in each other’s company is a genuinely heartwarming experience. Recommended.

Square Enix provided a review copy.

A MAN & HIS CAT, VOL. 1 • BY UMI SAKURAI • TRANSLATED BY TAYLOR ENGEL • SQUARE ENIX MANGA & BOOKS • 146 pp.

Cute, But Kind of Awful – Young Gangan Magazine

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YGanganEnglish-language readers are more familiar with the pages of Young Gangan than they might expect, due to Yen Press’s relationship with Square Enix.  Bamboo Blade, Sekirei, Working!! and Saki are other titles that have been brought over as manga or anime. Nonetheless, it’s hard to be an adult paging through this magazine without thinking one is missing something crucial to actually enjoying it.

On the other hand, Young Gangan is also home to award-winning, slightly wacky and unique Arakawa Under The Bridge, by Nakamura Hikaru. This is one of the most popular series in the magazine and the anime was licensed for North America by NIS, but the manga remains almost wholly unknown here.

The magazine website for Young Gangan, which is part of Square Enix’s family of magazines, has little original content. Ads for upcoming volumes, magazine specials, upcoming events and issue content fills the page.

Young Gangan runs just around 470 pages for 320 yen ($3.26 at time of writing), with twice monthly distribution. When you visit Japan, Young Gangan and magazines just like it fill convenience store racks, looking to hook young (nebbishy?) men with manga about other young (nebbishy) men and pictures of partially clothed girls. In fact, the above picture for the current volume at time of writing is not representative at all. The cover is far more likely to show a girl in a bikini, like this:

YG2

With not-quite softcore photos of “gravure” idols filling the pages and manga that is rarely standout good or bad, for better or for worse, I tend to categorize this as a magazine for the kind of guys who call girls “fake geeks.” The magazine is very boy’s club, but not very kind to its readers. Male leads in the manga in  biweekly Young Gangan are often slight loser-y nebbishes, confused by their lives and the madness that surrounds them. I have long felt that if I were a nebbishy guy, I’d rather read a story in which the nebbish triumphs over whatever, gets the girl and lives happily ever after. But that never seems to occur to the creators of these manga.

Young Gangan from Square Enix: http://www.square-enix.co.jp/magazine/yg/

GFantasy, Where Girls’ Fighting Fantasies Live

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img_hyoushiOn Magazine no Mori we’ve discussed the issue of the demographic categories of manga several times. Today’s review is a perfect example of when those categories fail to be useful.

GFantasy, published by Square Enix, (along with what often seems like an endless number of magazines that have the word Gangan in the title) is listed by the publisher as a shounen magazine. And it is, quite likely, read by some number of young males. There is a lot of action in this magazine. But. The series best known from this magazine, has another audience entirely.

For GFantasy is the home of  Black Butler by Yana Toboso. It is true that Jun Mochizuki’s Pandora Hearts and Ryhogo Narita’s Durarara! have as much to appeal to men as women, however there is an extraordinary amount of “pretty boys in ridiculous clothes” and a fair dollop of slashable male pairs for a typical “shounen” magazine. A series like Cuticle Detective Inaba makes more sense, really, when you assume that the audience is female. Pretty boys with animal ears, shotacon, a cross-dressing boy…these are not typical tropes meant for a male audience.  GFantasy is really better understood as “shounen for women” with a fair bit of cross-over audience, as indicated by Peach Pit’s Zombie-Loan, and the Higurashi series.

As you can see from the many titles that have been translated, Yen Press has a pretty well-developed relationship with Square Enix and the Gangan imprint manga. (The anime for many of these series have been picked up  by Funimation and Sentai Filmworks.)

GFantasy began life back in 1993 as Fantastic Comic, had a few special releases and in 1994 was renamed GFantasy. There are no circulation numbers for GFantasy on the JPMA website. At 580 yen ($6.43 at time of writing) for 650 pages, it’s a good bet you’ll get your money’s worth, as long as you like fantasy adventure, perhaps spiced with a little romance.

The GFantasy website is quite good, with excited focus on the enclosed giveaway that month, news of series that have been transformed to anime and other media and a sample comic in 2 parts. More sample chapters can be found listed under “G Stories” and they have  a running prize for submissions to the magazine. (I really like manga magazines that do that. Recruitment for the next generation is an every-day job.) Unusually, the magazine has a blog on their website, as well as the usual news and fan mail form.  In my experience, this indicates a slightly higher than usual understanding of fan community by the editors and, probably, a slightly higher than usual engagement by the audience.

GFantasy Magazine, from Square Enix:  http://www.square-enix.co.jp/magazine/gfantasy/

Going Digital: Viz Media & Square Enix

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It’s the weekend of San Diego Comic Con, which for manga fans generally means a flurry of excitement over new license announcements (Sean has the lowdown over at his blog, if you haven’t been there already). The announcements that excited me most this weekend, however, were those to do with various publishers’ digital initiatives, including some pretty impressive-sounding details about Jmanga, a massive web-based project involving most of Japan’s major manga publishers, expected to launch in August.

The cry for browser-based manga portals (as opposed to device-specific mobile apps) has been loud and clear from much of the manga blogosphere, and nearly everyone can agree that providing legal digital manga on the platform most easily available to the largest number of people is the best chance publishers have of fighting against widespread piracy. Though it’ll be a while before we’ll see what Jmanga really has to offer, I thought I’d take the chance to check out a couple of newer web-based initiatives available now, from Japanese publisher Square Enix and American publisher Viz Media.

Square Enix Manga Store

One of Jmanga’s Japanese holdouts, of course, is Square Enix, who launched their own digital manga website back in December with mostly negative reviews from the manga blogging community, who felt that the prices were too high and the interface too cluttered and difficult to navigate. I’m a huge fan of many Square Enix manga, but with first volumes of older series going for $5.99 apiece, there wasn’t much impetus for checking out Square Enix’s manga store when it first launched. This week, however, a Comic-Con special offering a free volume of selected manga just for clicking “Like” on their Facebook page was enough to finally lure me in.

After doing my duty on Facebook, I clicked over to the main site to get my free manga, and encountered possibly the most maddening registration/login process I’ve dealt with in years. Though I’d apparently created an account back when they first launched (which I discovered when my chosen username was already in use), even after going through their process to recover my password, I then had to log in at least three times, on three different pages, before even getting to the page where I could actually pick out my free manga.

Once I’d chosen my volume, I then was told I had to download special software to view it, called “Keyring FLASH.” This is not a concept I’m particularly fond of, since it requires that the user always be on their own home computer in order to view the manga they’ve purchased. Even if someone has already paid for manga from Square Enix, if they are accessing the internet from a library/school/work/public computer or a shared computer where they don’t have administrator privileges, they will be unable to access what they’ve bought. The application isn’t exactly lightweight either, downloading as a 40 MB disc image for installation. By the time I’d finally managed to jump through Square Enix’s registration hoops, picked up my manga, and installed the software to view it, I was so tired of the whole thing, I decided to leave the reading for later. This was a mistake.

Picking up later, the most immediately troublesome thing about the Square Enix manga storefront, is that, from the front page, there’s no obvious way to log in to your account. In fact, it seems you have to click into the store first, not the most intuitive setup, at which point a “Log In” button finally appears. Clicking on the “Members” button on the front page, which might seem like the obvious choice, is a grave error, as it actually takes you back to the Square Enix main site, where a “Members” login button in the middle of the page leads only to confusion and chaos, as being a “Member” apparently has nothing at all to do with the manga store. Use only the “Log In” button above the navigation bar. Just trust me on this.

If you’ve managed to log in to the manga store, you’ll see a page with your “bookshelf” on it, and images of the series you’ve purchased volumes of. Clicking on the icon for the series will take you away from your bookshelf and onto the main page for that item in the store, so you must click on the icon for the volume number you want to read instead.

Once in the site’s manga viewer, there are two size choices for reading your manga. On my 1920 x 1080-resolution screen, those choices worked out to be either “way too small to read” or “twice as tall as my maximum browser window,” the latter with the option of using the mouse to pan up and down each page in order to read it all, which reverts back to the too-small size every time a page is turned, requiring a click on the toolbar to magnify the page each time. I would have taken a screen shot of this, just to display the basic layout, but an attempt to do so resulted in an angry popup informing me that a capture application had been “ditected,” [sic] turning the page blank. Even an attempt to screencap the error just generated another error, demonstrating the real purpose of the Keyring FLASH application as nothing more than clunky DRM.

In the end, I came away feeling blind, exhausted, technologically frustrated, and pretty sure that Square Enix believes I am a thief, none of which gave me much inspiration to continue on. I possibly wanted to die, definitely wanted to get that software off my computer, and ultimately did not read the free volume of manga I’d gone through so much to obtain. I doubt very much I’ll be using their manga store again, and I’m afraid I can’t recommend it.

Vizmanga.com

After my experience with Square Enix, the idea of trying to navigate yet another online manga portal was difficult to stomach, but Viz Manga’s new initiative, Vizmanga.com, was a bit too enticing to ignore. Working in sync with Viz’s mobile apps, Vizmanga.com offers the opportunity to buy volumes of digital manga via any one of its available portals, and then read those volumes using any of them, with the user’s purchased manga always available for download on any supported device.

I already had an account through Viz’s iPad app, so I was able to log in on the website (from the front page, natch) using that pre-existing account. From there, though, I immediately feared another Square Enix nightmare. Though my account name was definitely correct, and I’d logged in successfully, on the page where the manga I’d purchased previously on the iPad should have appeared, I simply received a message letting me know I hadn’t yet purchased any.

My heart sank. I grasped around for any kind of help, and at first all I could find was a “Feedback” button on the left-hand side. I sent off a quick message using that button, but since it appeared to be intended for general customer feedback kind rather than support, I didn’t expect (nor did I receive) a response. Then I clicked around to this page, linked from the storefront’s “Buy it once, read it anywhere” image. At the bottom of that page was an e-mail address for the app’s technical support, so I sent off an e-mail to that address as well. After doing that, I received a response very quickly from Viz’s VP of Digital Publishing, Brian Piech, directly addressing my problem (no automated help desk response here), confirming what I’d said already and asking for a few more details. And though it took the better part of a day to fix whatever was wrong with my account, I received frequent updates on the situation from Brian, who stayed on the case with Viz’s engineers until the issue was resolved. Similarly, an inquiry about a pricing error in Viz’s iPad app, sent to the same address, elicited an immediate response from Digital Marketing Director, Candice Uyloan, who apologized for the problem and e-mailed me back within an hour to let me know it had been fixed.

Though encountering technical difficulty with something newly launched is not particularly rare in the digital world, in my experience, swift, attentive tech support is, and I can’t possibly praise Viz’s digital team enough for the way they addressed my problems. My one complaint is that the app support e-mail address should be more clearly visible, ideally from any page on the site, but at least on the site’s front page.

Now, finally to the manga! Though Viz wasn’t giving away any manga, they’ve put everything on sale for 40% off until the end of the month, which gave me a great excuse to finally pick up the first double-sized edition of Mitsuru Adachi’s Cross Game, which I haven’t yet purchased in print, but has been loudly recommended by all of my favorite critics. After making the purchase on my iPad and calling up Cross Game from my “My Manga” page on Vizmanga.com (which I’ve only had to log into once, by the way, over the past three days), there was no special software to download, just a clean, easy-to-navigate viewer that loads quickly on the page. The fact that this viewer comes without any built-in accusations of piracy is definitely a bonus.

Though Viz’s default page size is larger than Square Enix’s, there is no tool built-in at all for enlarging the page, which is its only downside (See note at the end of the paragraph for correction on this). Both DMP’s eManga and Yen Press’ Yen Plus web viewers do a better job with viewing size than Square Enix or Viz. Fortunately, Viz’s standard size is fairly readable on my 1920 x 1080-resolution desktop monitor. My 1280 x 800-resolution laptop screen fares slightly less well, simply because the reader is taller than my maximum browser size, requiring me to scroll to see the full page, though of course this is at least consistent, page-to-page. Unlike Viz’s i0S apps, a two-page spread is the only reading option, which makes good sense on increasingly-dominant widescreen monitors, but may require horizontal scrolling on older CRTs or smaller netbooks. Edited to add: I’ve been informed by a commenter than if you hover over the top of the manga you will see an option to make the manga full-screen, and it appears to be true! I suggest that it might be a good idea to make this more obvious, since my curser never had occasion to hover there on its own, and this is not indicated anywhere on the page.

The best feature of all this, of course, is that my purchased manga is available for me to read on every digital device I own—my iPad, iPhone, and computer—allowing me to read it however I want. My device of choice will probably remain my iPad, which is more ideally suited to reading comics than either of my other devices, thanks to its size, screen resolution, touch screen, and rotating interface (see my earlier review for more details), but cross-platform availability is a boon for fans without iOS devices, and does remove some of the pinch from Viz’s regular pricing for those of us with multiple points of access. That said, I do hope that Viz might be able to see their way toward lowering those prices on a permanent basis, should the new web platform really take off.

All-in-all, Vizmanga.com appears to provide a well-supported, well-designed platform for digital manga, and an answer to many manga fans’ most earnest digital requests. Recommended.