It’s not often I’m in the right place at the right time to see the birth of a new magazine. This time, I was. Shueisha’s Cocohana launched in time for January 2012 and I just happened to be at a store that carried it when it hit the shelves.
Cocohana is being positioned as a Shoujo magazine for adults. As a result, the feeling is neither quite Josei, nor Shoujo, but some hybrid creation. From my perspective, it works.
To bump up its appeal to an adult audience, Volume 1 started right off with a few power names on the roster, Higashimura Akiko (known for Kuragehime, known here as Jellyfish Princess,) with “Kakukaku Shikajika,” Yamashita Tomoko (Dining Bar Akira,) with a one-shot, “Biseinen,” and is reprinting some previously serialized stories from Chorus magazine, including Haruno Nanae’s classic Papa Told Me. (This gives me hope that, perhaps we’ll see her Pieta re-serialized. This story is one of my favorite older Yuri series and as the Yuri audience now exists as a thing on its own, I think Pieta‘s time has come.) “Ashi Girl,” by Morimoto Kozuek,o is the kind of fantastic mix of historical rewrite and female experience that I haven’t seen since Akaishi Michiyo’s Amakusa 1637. I’m looking forward to more of it.
Previews of most of the series running in Cocohana are avialable on the website: http://cocohana.shueisha.co.jp/viewer/index.html, as are messages from the manga artists. Uniquely, the Cocohana main page also includes a Twitter stream of messages by the manga
artists, something I haven’t seen any other magazine website include – despite the adoption of Twitter by many manga artists. The website also offers a personalized fortune-telling session, if you send your information in by form.
Scheduled for 28 volumes a year, Cocohana retails for 500 yen ($6.44 at time of writing,) for approximately 450 pages, which puts it at the high end of per-page cost for a manga magazine…another sign that this is for an older audience. Bolstering the idea that the magazine is Shoujo, not Josei, it comes with a giveaway – a small purse – but, with art by Anno Moyocco which confirms that the audience is adults. So far, in image and story, Cocohana is balanced perfectly to present a specific image.
Cocohana, the shoujo magazine for adults, from Shueisha: http://cocohana.shueisha.co.jp


ANNA: To start out this new feature on Manga Bookshelf, I thought that You’re Beautiful would be the ideal show to discuss, because I think it would be a good first series for anyone to try who isn’t familiar with Korean dramas. There are plenty of plot points in You’re Beautiful that manga fans can appreciate, due to the cross-dressing reverse harem scenario that the heroine has to face.
































