When an anime or manga franchise is exceptionally popular in Japan, it is often marked with special issues of a current magazine, or a short run of a dedicated magazine of it’s own. You can see examples of this with a long-lived franchise like Gundam. Gundam has been around for decades in one form on another – so long that it is effectively a genre unto itself. One almost expects that the anime and manga world honors Gundam with a dedicated magazine.
The Puella Magi Madoka Magica franchise was almost the complete opposite. It was designed from the outset to fully saturate the Japanese market. Anime and manga, otaku merchandising, high end accessories, make-up, clothing (for men and women), bags, movies…for a while you couldn’t walk through a shopping arcade in Japan without stumbling across something that was Madoka-themed. And so, although the series is not long-lived in any meaningful way, it isn’t all that surprising that Hobunsha, the publisher of the many Mangatime Kirara imprint magazines also has a Mangatime Kirara ☆ Magica (まんがタイムきらら☆マギカ) magazine. (Hobunsha is also the publisher of all the spin-off stories of the Magica franchise.)What did surprise me was the magazine’s longevity. It’s currently at 18 issues. If you’ve ever tried to publish a magazine, you know that that is a lot of content. For a relatively recent series, it’s an amazing amount of content.
Mangatime Kirara ☆ Magica is a hybrid magazine. Because it is focused on a specific franchise, the pages include gag comics, slice-of-life, action, comedy and tragedy stories. The characterizations are as much “fanon” as they are canon, with popular pairings and fandom-created character quirks used freely. But, this magazine is, ultimately, a corporate created tie-in meant for fans of the series, rather than truly fan-created derivative work.
The magazine does have a website, which is mostly focused on selling the manga, artbooks and other tie-in publications for the series. The website has individual spin-offs and publications reading samples, costs and purchase data and not much more. Because this is specialty magazine, there are no circulation numbers available. The magazine costs 780 yen an issue ($6.52 at time of writing) for 250 pages, plus a series-themed gift. (The above issue came with a fetching clearfile of Devil Homura, as seen on the cover. Which is why I bought it. ^_^)
This is a magazine for fans of this series, full stop. No one else would care to read 200+ plus pages of jokes about Kyouko being hungry, or Mami at home or maid Madoka. But for 18 volumes so far, enough people do that Mangatime Kirara ☆ Magica is alive and well, with stories of Magical Girls living banal lives in our world and fighting Witches in their magical world.
Mangatime Kirara ☆ Magica from Hobunsha: http://www.dokidokivisual.com/madokamagica/
Princess Tutu directed by Junichi Sato. I picked up Princess Tutu more on a whim than anything else when I saw it on super sale. Although I vaguely remembered hearing good things about the anime, I honestly didn’t know much about the series. I’m very glad that I own it because Princess Tutu is marvelous. I do find it somewhat difficult to describe in a way that does the justice, though. The story follows a girl called Duck who really is a duck. She’s under an enchantment that allows her to not only take human form but to also become the magical Princess Tutu. Through the power of her dance she restores the shattered heart of a prince who had sacrificed himself to save others. That all might sound a little strange, and parts of the anime are admittedly weird, but the series is also very good. Stories are just as real as reality in Princess Tutu, and just as potent if not more so. Bits and pieces of classic ballets, operas, and plays can be found throughout the series all mixed together to form a unique work. I absolutely loved the anime’s use of orchestral works not just as background music but as meaningful additions to the story, emphasizing the significance of the characters and of their actions and, for those who are familiar with the pieces, even revealing some of the plot.
