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Manga Bookshelf

Discussion, Resources, Roundtables, & Reviews

Ichijinsha

Why, Why, Oh Waai!?

January 15, 2015 by Erica Friedman 3 Comments

waiToday, we come not to praise a magazine, but to eulogize it.

Western manga fans know the feeling of frustration when a publisher ceases to carry a title they like. Japanese manga fans know this feeling as well. Here we are, reading a delightful series, when suddenly on the last page of the magazine there’s a notice that “This is the final issue, thanks for reading!” And…that’s it. The series has ended, the manga magazine has shuttered its doors and the artists scramble to find other methods of distribution. (Yay for the Internet, which not only makes it possible for the artist to continue the series, bur also to collect it up in digital doujinshi, so those of us who can’t get to Comiket won’t have to miss out. Phew!)

Like western fandom, Japanese fandom is trendy. A manga or anime series, a creator, even a whole genre, will go in and out of fashion. When a fandom trend becomes very popular, a publisher may create a magazine to highlight the trend. As the trend fades, so do sales, and the magazine closes. This is perfectly typical in comic and manga publishing where teens stubbornly refuse to remain young, and wander away from the comic series they loved as kids, requiring publishers to develop a whole new market every couple of years or so.

Today we’re looking at one such recently deceased title, Waai! (わぁい!) .

Waai!, which was published by Ichijinsha, was dedicated to fans of “Otoko no ko”,  which is to say, boys dressing (and sometimes passing,) as girls.   I myself never managed to pick up a copy of Wai!. In October 2013 a friend reminded me I planed on reviewing it for this column, and I completely blanked on him, as we stood in front of the Waai! display in Animate in Tokyo. 6 months later it became moot, when Ichijinsha announced that Waai! was ceasing publication.

While it was running, Waai! included manga and prose fiction.  The website was more informational, but did, on occasion, have sample chapters to read.

The Otoko no ko  character may not necessarily be understood to be a transgender character –  some are, some are not, it really depends on the series. and even in some where we, the readers, might recognize the character as being trans, such as Saito Chiho’s ongoing adaptation of the Heian classic Torikaebaya Monogatari,  the character themselves may not identify as trans.  Despite Waai!‘s suspension, the “Otoko no ko” is still an enduring manga stereotype and is carrying ongoing series like Minazuki Shinobu’s  Himegoto (for which an anime is being announced on the above cover) or the popular Usotski Lily by Komura Ayumi, but after a few years of existence, Wai! itself has passed into the forest of magazines that bear no new leaves.

Waai! Magazine, from Ichijinsha, we hardly knew ye: http://www2.ichijinsha.co.jp/waai/

Filed Under: Magazine no Mori Tagged With: Erica Friedman, Ichijinsha, Magazine no Mori, Manga Magazine

The Josei Alphabet: O

May 11, 2011 by David Welsh

“O” is for…

Ohimesama no Yurikago, written and illustrated by Emiko Yachi, originally serialized in Shueisha’s Young You, three volumes. After her father passes away, outspoken Chizu is dragged from her home in Las Vegas to live with family in Japan. Will she adjust?

Oishii Kankei, written and illustrated by Satoru Makimura, originally serialized in Shueisha’s Young You, 16 volumes. When her wealthy family falls on hard times, Momoe takes a job in a French restaurant and enters into a contentious relationship with gifted shelf chef Oda.

Otoko no Isshou, written and illustrated by Keiko Nishi, currently serialized in Shogakukan’s Flowers. You know I can resist a book that’s been nominated for a Manga Taisho Award. Way back in the day, Viz published some of Nishi’s manga – Love Song and two of the Four Shôjo Stories. This one’s about a relationship between a younger woman and an older man.

Otona no Yuru no Otogibanshi, written and illustrated by Megumi Toda, originally serialized in Shogakukan’s Petit Comic, one volume. It’s been too long since I’ve included a title simply because it included “Smut” as one of its genre search options. In this case, a marriage-minded office lady loses her prime husband candidate to a friend, gets drunk, and winds up in bed with a younger man of seemingly limited prospects.

Oujisama to Waltz wo, written and illustrated by Chisato Nakamura, based on a novel by Nicole Burnham, originally published by Ohzora Shuppan, one volume. I’m so taken with this first sentence of the plot synopsis: “Jennifer Allen had come to save refugees, not to be swept away by some pampered, fairy-tale prince of neighboring San Rimini.” I’m reasonably certain she’ll find a way to make time for both. But seriously, don’t you hate that? You just want to dig irrigation ditches, but you keep getting wooed.

Licensed josei:

  • An Officer and a Princess, written and illustrated by Megumi Toda, based on a novel by Carla Cassidy, originally published by Harlequinsha, published in English by eManga, one volume.
  • One Summer in Italy, written and illustrated by Nanami Akino, based on a novel by Lucy Gordon, originally published by Harlequinsha, published in English by eManga, one volume.
  • Only By Chance, written and illustrated by Chieko Hara, based on a novel by Betty Neels, originally published by Harlequinsha, published in English by eManga, one volume.
  • Ôoku: The Inner Chambers, written and illustrated by Fumi Yoshinaga, currently serialized in Hakusensha’s Melody, published in English by Viz.
  • Object of Desire, written and illustrated by Tomoko Noguchi, originally published by Ohzora Shuppan, published in English by LuvLuv, one volume.

What starts with “O” in your josei alphabet?

Reader recommendations and reminders:

  • Olimpos, written and illustrated by Aki, originally serialized in Ichijinsha’s Comic Zero-Sum and Zero-Sum Ward, two volumes.

Filed Under: FEATURES Tagged With: Comic Zero-Sum, Flowers, fumi yoshinaga, Ichijinsha, Josei, Ohzora Shuppan, Petit Comic, Shogakukan, Shueisha, Young You, Zero-Sum Ward

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