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MMF: An Introduction to the VIZ Signature Imprint - Manga Bookshelf
If TOKYOPOP was the company that first embraced the teen market, licensing Sailor Moon and bringing manga to big chain stores, then VIZ was the company that first wooed adult readers, using distinctive packaging and punchy trade names to help older manga fans distinguish stories about boy ninjas from stories about disillusioned samurai. VIZ wasn't